Motor Show 2014

 In Events



During the past Motor Show edition of 2014, held at IFEMA in Madrid from 20th to 25th May, UPM Racing team exhibited the vehicles from last season (including, for the first time, the electric one) together with the UPM06 vehicle, establishing contacts with companies from the sector and promoting the project from the Technical University of Madrid.

Madrid Motor Show is an automotive industry fair where manufacturers present their new proposals for the market. Our stand was located in the pavilion number 5, along with other vehicles and competition single seated cars such as Fernando Alonso’s R29 or HRT vehicles from Pedro de la Rosa. INNVEXTRAN (INSIA project) and ASEPA were located right next to our stand.



Project Diffusion

One of the main goals of our presence in the show was the diffusion of our project and sponsors. For these reason, team members in the stand were at all times solving every kind of doubt related to the Formula Student project and the vehicles design and fabrication. Thanks to the cars exhibition and the proactive attitude of the team members, the stand turned out to be a very interesting focus at the show.

It should be noted that we appeared in TVE, RNE and TURBO magazine, which is shown down below.



On Friday we achieved a great number of visits thanks to our team member’s efforts, enlivening the afternoon with music and therefore attracting many visitors that were able to find out about our project and professionals from the sector who got interested in our work

Moreover, it should be underlined rally pilot Dani Sordo’s support to the team.


The whole team made a great effort at the Motor Show, pushing the project forward and achieving a great spread. It was certainly a different week for us, but we took advantage from it and we expect to derive benefits in the future. We were pleased to solve our visitor’s doubts and concerns and we look forward to participate in the next Motor Show edition.

We want to thank IFEMA, INSIA, ASEPA and the rest of sponsors for facilitating our work.


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